Market Concept
Understand how markets segment tenant configuration, storefront behavior, and business rules in Revenue Cloud.
A Market is a business segment inside a tenant, such as a country, region, brand storefront, or channel-specific context. Markets let apps apply configuration, pricing, and behavior per segment while still operating inside one tenant boundary.
Why markets exist
- Support localized pricing, tax, currency, and payment behavior.
- Separate B2B and B2C rules under one tenant.
- Reuse one app deployment with market-specific settings overrides.
- Operate multiple storefront experiences without duplicating tenant data.
Scope model
| Scope | Description |
|---|---|
tenant | Global defaults for all markets in a tenant. |
market | Overrides for one market; falls back to tenant defaults when unset. |
Settings resolution
text
1) Market-specific value
2) Tenant default value
3) Schema default from settings.json
Relationship to storefronts
One storefront can serve multiple markets, or each market can have a dedicated storefront. Market is an app-level concept coordinated by the core markets app.