Marketing
The Marketing Apps of Commerce Studio — audiences, campaigns, journeys, mailings, marketing consents, loyalty, reviews and ads, each with its own routes on the public gateway.
This section is for developers who read or write the marketing side of a shop: who a send goes to, what a contact has agreed to receive, and what customers say about the products.
Eight core Apps cover it, each under its own base path in the API Explorer:
| App | Answers | Base path |
|---|---|---|
| Audiences | Which contacts a mailing or a journey is pointed at: active audiences recomputed from rules, static ones imported, picked or frozen | /v1/audiences |
| Reviews | What customers say about a product: verified reviews, review links, moderation and replies, and the per-product figures | /v1/reviews |
| Campaigns | The campaign a send, a form or a popup belongs to, its calendar, attribution and budget | /v1/campaigns |
| Journeys | Event-triggered flows of steps that a contact is enrolled in | /v1/journeys |
| Mailings | Marketing mails, from checklist and send to clicks and revenue | /v1/mailings |
| Marketing consents | Subscription types per channel, consent texts, double opt-in, withdrawal and the preference centre | /v1/marketing-consents |
| Loyalty | Points, tiers, rewards, turnover bonus agreements per company and referral codes | /v1/loyalty |
| Ads | Ad accounts, audience sync, conversions and daily spend | /v1/ads |
In this section
- Audiences — active and static audiences, rules, members and imports, the join and leave history.
- Reviews — reviews, moderation, review requests, per-product figures, privacy and vocabularies.
- Marketing consents — subscription types, consent texts, sign-ups, double opt-in, withdrawals, the preference centre and the proof of each consent.
- Loyalty — programmes, tiers, memberships, points, rewards, referral codes and turnover bonus agreements.
- Ads — ad accounts, audience syncs to the ad platforms, conversions sent back, daily ad spend, ROAS and feed references.
- Campaigns — campaigns, their assets, tasks, budgets, ad spend, touches, attribution facts, the calendar and UTM links.
- Journeys — journeys, their versions and canvas, publish, pause, resume and archive, enrollments, templates, stock watches and reports.
- Mailings — mailings, the checklist and schedule, test sends, statistics, the click map and recipients.